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Roadmap

Simplifying complexity

We aim to simplify access to the complex information that matters across the customer lifecycle, in the markets people care about most. Our AI assistance platform adds empathetic helpers right where customers and teams need them.

Our promise to you

Generative UI

Leveraging the power of AI, we will turn complex user interfaces into empathetic dialogues that guide customers through finance, healthcare, or insurance journeys from first visit to renewal.

Instant, no-code deployments.
Production‑ready AI for customer success demands enterprise‑grade infrastructure. Our platform enables instant, no‑code deployment of assistants and agents without compromising on quality.
End-to-end solutions.
AI is not magic dust; sprinkling it randomly yields little value. We deploy coordinated use cases across acquisition, retention, sales expansion, and support that all add to the same goal: optimizing your customer experience.
Battle-hardened privacy protection.
Most companies in Europe are unsure about regulations. We help you stay aligned with EU rules for privacy, security, and data governance while avoiding stale data and hallucinations in your AI experiences.
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Built on a mature platform

A short history

We have been methodically building our platform over the past years, culminating in the conversational and agentic AI platform for customer success that it is today.

2020

In 2020, we released a UI component library with private user profiles that connect to third‑party systems through our integrations, laying the groundwork for personalized customer journeys. We enrolled in OpenAI’s beta program.

2021

In 2021, we doubled down on CRM integrations, improving audience segmentation and A/B testing. Our components evolved with feedback from large customers running high‑stakes customer success operations.

2022

Due to heightened demand, we expedited the launch of our open‑source component framework, enabling developers to create their own custom components for customer journeys. We became fully cookieless.

Everything fell into place with AI

And then there is now

By summer 2023, we connected the dots by adding LLMs to orchestrate a unified conversation with each user. Suddenly, every Unless component became conversation‑aware, enabling AI‑driven customer success across acquisition, retention, expansion, and support.

Frequently asked questions

The roadmap at Unless is focused on moving from component-level AI to AI-native customer success, where conversations and workflows are orchestrated across channels and lifecycle stages. This includes expanding agentic capabilities, deepening integrations, and making user interfaces more conversational and adaptive for customers and internal teams.

For Unless, a generative user interface means turning complex portals, dashboards, and forms into guided conversations powered by AI. Instead of forcing users to hunt through menus and fields, AI assistants help them navigate, understand, and complete tasks in regulated journeys such as onboarding, claims, or policy changes.

Over time, Unless has added no-code configuration, open-source components, and plug-and-play integrations so customers can deploy AI assistants and workflows quickly. The roadmap continues to invest in templates and automation that reduce the effort required to launch and maintain AI across multiple customer journeys.

The Unless platform evolved from a UI component framework with user profiles and A/B testing into a full AI assistance platform. Key milestones include deeper CRM and portal integrations, a cookieless architecture, open-source components, and the addition of large language models to create unified, context-aware conversations.

Privacy and regulation are central to the Unless roadmap. The platform is designed so that models can be switched quickly if regulations change, personal data stays in the EU, and sensitive information is filtered or obfuscated before reaching AI models. Future enhancements continue to strengthen governance and observability for regulated AI use.